Lineage
Books that are fundamental
The books we run. Whose they are. Why they matter when you still own pipeline.
Extreme Ownership
Credit the team when it works. Own the miss as the leader. We say Success = We. Failure = I. Their book. Not our product name.
Willink and Babin. We do not sell their title.
The One Minute Manager
Goals on one page. Praise and reprimand the behavior, soon, specifically. That is the inspection cadence. Their book.
Blanchard and Johnson. We use the cadence. We do not sell the title.
MEDDIC / MEDDPICC
The third-generation enterprise map. Still useful on a late classic deal. Not how you qualify an AI founder whose competitor is "we will build it ourselves." That is SCALE.
Theirs. Archive for late-stage classic enterprise. Not our OS.
The First Sales Manager
The book on the job nobody trains: the founder or first manager who still owns pipeline. Self | Team is the spine. You name the bullshit, you only count what the buyer confirmed, and you never trash the other option.
Founders Ramp. Writings when a chapter is public.