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Product-led distribution is an oxymoron

You built the thing. That is not the same as getting it sold.

The product is not the king.

Product-led distribution is an oxymoron. The product is necessary. Distribution is decisive.

Peter Thiel is clear in Zero to One: if you've invented something new but you haven't invented an effective way to sell it, you have a bad business. No matter how good the product.